appsflyer rich events

Use the in-app events raw data to group these events together. If data is the blood of AppsFlyer, then Kafka is our circulatory system. It checks all in-app events to see if there was an identical in-app event that came from the same appsflyer_id less than 10 seconds beforehand. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program. When checked - AppsFlyer sends all the parameters including the revenue value (if exists in the event). Latest version published 5 … No relevant results, please try a different term. AppsFlyer’s platform gave Rapido the ability to compare the performance of their campaign activities’ across various media sources, allowing them to optimize ad spend. These retargeting campaigns rely on rich data parameters such as shopping cart items and values to send the right creative and messages to the right users at the right time. the user’s score and achievements), social invites and in-app purchases. Marketers use this in-app analytics data to understand which users are engaging with their app, how they are engaging, who have completed purchases or upgrades and how much revenue they have generated. In addition to your app-specific measurement needs, there are many rich in-app events that have become industry standard data points for specific verticals. Learn how you can put your data to work with AppsFlyer. Enhance your Google campaign experience with simplified integration, auto-mapping of events, rich in-app event data, advanced analytics and dedicated customer support. Website. At AppsFlyer, our deep integrations with nearly every leading media source in the world can automatically sync your rich in-app events with your preferred ad networks. Appears in these verticals: eCommerce, Hotel booking, Description: Used to record user registration methods, Appears in these verticals: Gaming, eCommerce, Entertainment, Finance and banking, P2P lending, Online education, Ride-hailing, Hotel booking, Healthcare, Telecommunication, Description: Used to record content view events, Appears in these verticals: eCommerce, Flight booking, Hotel booking. Following the Microsoft Ventures Accelerator, AppsFlyer raised $7 million in Series A funding from Pitango and Magma partners. AppsFlyer, an advertising attribution and marketing analytics platform, is now available for Windows 10 apps. We recommend that you use the rich event structures to enable automatic mapping of the event values to partners. We also recommend defining and using the same in-app event names and structures across all platforms, for better raw data alignment. Implement code in your app where applicable. Popular rich-data parameters include the user ID, currency, content type, dates, single-trip or roundtrip among others. AppsFlyer’s technology is found on 98% of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. For example, while it helps to know that a user made a booking, event parameters can provide you with details such as the type of purchase, destination, and revenue. in rich in-app events refers to the ability to gather specific added parameters. Still uncertain? AppsFlyer's SDK provides app installation and event tracking functionality. The following is a list of predefined event parameters that do not include SRN mapping: The following section includes various FAQs about in-app events. See user ratings and reviews now! SDK sends the events to the AppsFlyer servers and waits for a successful response. Description: Currency used for the purchase, Description: Region where the ride is booked, Description: Date and time the return journey finishes, Description:  Date and time the return journey starts. We recommend using only lower-case alpha-numeric characters (a-z and 0-9) for your in-app event names. Marketers need to understand how their users engage with their apps in order to market them effectively. Description: Used to record checkout events. Remember, marketers can only optimize based on what they measure, so it’s important that the right data be collected. In-app events are the only source of revenue data in AppsFlyer. Displays activity data, meaning, a chronological list of the actions performed by users after conversion (install, reinstall, re-attribution, re-engagement). Communicate the event names and event parameters to your developer. The rich in rich in-app events refers to the ability to gather specific added parameters. In the same transaction, Mr. Smith purchases two identical shirts, one pair of shoes, and a hat from a US-based online store. cordova-plugin-appsflyer-homyze v4.0.0. To report an event containing multiple items, click here. The in-app events you include should be aligned with your KPIs (key performance indicators). In our example, Facebook would get af_quantity=4. b. README. Cordova plugin for integration with AppsFlyer SDK. It also counts negative revenue, from cancellations or refunds. Les évènements rich in-app d'AppsFlyer fournissent aux annonceurs la possibilité d'enregistrer tout évènement post-installation et de l’attribuer aux sources médias d’origine. The possibilities for customizing in-app events are endless. 4.Turn on Permissions a.Under the Permissions tab switch the Ad Network Permission toggle to ON. To assist with this issue, AppsFlyer sums up the number of items (af_quantity) instead of sending it to these SRNs as an array. Description: Used to record update events. "We all started by measuring impressions and clicks" said Grach, but because installs do not necessarily equate to revenue, it's become more important to track how the players are actually using the game. To report an event containing multiple items, click here. Which users will pay for new features? In-App Events Postback It's a fork with some changes of the official version from AppsFlyer. Measuring the right rich in-app events will provide high quality, useful data that will pay strong dividends down the road. Search & locate for CPI Droid, open the tab/pop-up/window. To report an event containing multiple items, click here. Travel marketers have become particularly innovative when measuring in-app events in their travel apps. Get opinions from real users about AppsFlyer with Capterra. Some SRNs/partners require attribution providers, including AppsFlyer, to delete SRN/partner-related user-level data before the expiry of the 24 month period. Respecting the privacy of your users. Description: Total amount of purchases. AppsFlyer plugin for Cordova (Phonegap). Don't exceed this limit; otherwise, we may truncate the value. You can use any custom event name or parameter name string, but keep in mind that custom events need maintenance by your developer. Always use it with in-app events that represent actual revenue generation in your business logic. We recommend that marketers start by considering their, . Original is https://github.com/AppsFlyerSDK/PhoneGap - monaca-plugins/com.appsflyer.phonegap.plugins.appsflyer This integration requires changes to both your Android and iOS app for a successful integration: Step 1: Add CleverTap Credentials to AppsFlyer Dashboard On your AppsFlyer dashboard, select Integrated Partners and search for CleverTap. You can also gather rich data parameters, or added parameters, using what are known as rich in-app events. AppsFlyer leverages Kafka in a number of ways, with Kafka running our most important workflows. Creative incentives such as in-game bonuses (e.g. Description: Used to record the start of a free trial of a product, Appears in these verticals: Entertainment, Description: Used to record paid subscription purchases, Description: Used to record travel booking events (and associate revenue to them), Appears in these verticals: Flight booking, Hotel booking. When first starting out, we also recommend considering the in-app events that are popular in your vertical, and measuring customer engagement across your typical in-app user journeys. The rich in rich in-app events refers to the ability to gather specific added parameters. For example, while it is helpful to know which users have completed a purchase, rich-data parameters report what items they purchased, at what price and which engagement campaign drove this purchase. Not sure if AppsFlyer, or CleverTap is the better choice for your needs? Description: Price of the product. cordova-plugin-appsflyer docs, getting started, code examples, API reference and more Record post-install rich in-app events (such as login, register, or in-app purchase) attributed to media sources and campaigns. For each event, you can send AppsFlyer parameters and values. Description: Used to record add to wishlist events of specific items. After deletion, events related to deleted users display as organic. Jacob E. Read the full review The following section provides a list of the predefined event parameters. This article only exists in English. *To report on issues unrelated to documentation, open a support ticket or contact your CSM directly. Multiple items are sent onward as an array in postbacks. Description: Used to record add to cart events of specific items. It's a fork of the official version from AppsFlyer. To report an event containing multiple items, click here. Login to your Appsflyer account; Navigate to the Integrated Partners list by clicking the first link under the Configurations bar on the left-hand navigation menu. Set Ad Network Partner toggle to ON However, in aggregate reports (for example, Overview, or Events) they can be displayed as a single event. As part of White Nights Helsinki 2016, Alexander Grach, Sales Executive – Eastern Europe & Turkey for AppsFlyer, gave a talk on the in-app events you should be measuring. There is a time when the business is mature enough to start re-engagement campaigns, but, with AppsFlyer this next comes with a "double attribution" problem, since the re-targeting events are attributed both to the user accquisition campaign and retargeting campaing, this (quite often) leads the company been obligated to paid for the same event to more than one partner. Complex in-app events enable sending multiple events in a single API call. Track rich in-app events: registerOnAppOpenAttribution (function success, function error) Get the deeplink data: registerDeepLink (function callBack) Get unified deep link data: setCurrencyCode (String currencyId) Set currency code: setAppUserId (String customerUserId) Set custom_user_id: setGCMProjectNumber (String gcmProjectNumber) getAppsFlyerUID (function success) Get AppsFlyer… Events data is presented as Life Time Value or Activity data. You can use af_price as a monetary parameter that is not counted as revenue (such as in an Add to cart event). Description: Used to record purchase events (and associate revenue to them). Search and Select LiveIntent as a partner; Step 2: Configure Ad Network Permissions Tab. In addition to the predefined event names described in this section, Facebook offers additional events that are sent without attributes. The more granular knowledge marketers have on their users, the better their positioning to increase revenue and fine tune marketing spend. To learn more about how to use the revenue parameter, click here. Contribute to D-Mobilelab/cordova-plugin-appsflyer development by creating an account on GitHub. AppsFlyer Custom analytics tool with insights in rich in-app events, omnichannel measurement, cost & ROI reporting, offering support for different internal business intelligence systems. To report an event containing multiple items, click here. Each structure includes a predefined event name and the suggested event parameters to use. You can choose to include any of the event parameters in an event. To report an event containing multiple items, click here. For example, while it is helpful to know which users have completed a purchase, rich-data parameters report what items they purchased, at what price and which engagement campaign drove this purchase. This is an ongoing task, depending on the partners you integrate with. Cordova plugin for integration with AppsFlyer SDK. Appears in verticals: Gaming, eCommerce, Online education, Healthcare, Telecommunication. Furthermore, location data provides a strong signal for geo-specific and cross-channel (e.g. The following section provides a list of event structures that are typical to the ride-hailing vertical. Website. whales – based on their in-app purchase events). If there are multiple events in the cache, they are sent to the server, one after the other. pick up in-store or retail coupon) campaigns. Re-engage App Users with Automated This data can be used to directly improve performance. View more information here . Contribute to DevDmitryHub/cordova-plugin-appsflyer development by creating an account on GitHub. Taken together, this data allows marketers to measure each user’s engagement and customer journey, including: The above data points help marketing fine-tune their campaigns and optimize their targeting. To report an event containing multiple items, click here. In-app events provide insight into what is happening in your app and are the ideal tool to determine the value of app users and the quality of traffic originating from different media sources. Many new mobile marketers start by either (a) ignoring rich-in app events, a costly error that is usually quickly addressed, or (b) adding a massive number of rich in-app events, which can lead to data overload. However, to register the revenue (including negative revenue) in the AppsFlyer raw and aggregated data, you MUST use the af_revenue parameter. Appears in verticals: eCommerce, Hotel booking, Description: Used to record invite (social) events, Description: Used to record game level events, Description: Used to record listings view events, Description: Used to record user login events, Appears in these verticals: Gaming, eCommerce, Entertainment, Finance and banking, Online education, Hotel booking, Healthcare, Telecommunication, Description: Used to record app opens from push notification events. Marketers can use the install data passed to Leanplum to automate audience segmentation and personalize experiences by campaigns, channels, media sources, and timestamps. In-app events are attributed to the media source responsible for the install throughout the lifetime of the user. Appears in these verticals: eCommerce, Healthcare. This is how it works: The SDK cache can store up to 40 events, which means that only the first 40 events that happen offline are saved. Rich In-App Event! The Android SDK and iOS SDK automatically add the OS (operating system) parameter. Recommended finance and banking app events, Server-to-server events API for mobile (S2S-mobile). In-app events allow you to measure the activity of your strongest and most desirable users. For more information about recording in-app events, see the Rich in-app events guide. Step 1: Set Up Your LiveIntent Partner Configuration In Appsflyer. Next, go to the "Integration" tab and enable "In App Events" postbacks. No problem! >> Learn More In order to process and compute all these events, AppsFlyer maintains around 50 Hadoop clusters (vanilla with an in-house auto-scaling system) that runs over 3.5k+ daily Spark jobs that slice, dice and pivot the data around to give our customers the most precise data they need. It enables you to customize the landing page a user sees on the very first app open after a fresh app install. Event forwarding from AppsFlyer to Remerge is achieved by turning on the postbacks and takes place on the Integration tab. When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter. Apache-2.0. Rich in-app events are key to understanding and segmenting travel app users. If AppsFlyer decides to change the name of any event or event parameter, your implementation is backward compatible. You can record any relevant in-app event, such as: Register; Login; Tutorial completion; In-app purchase/a dd to cart; Ad watched GitHub. Cordova plugin for integration with AppsFlyer SDK. These pre-configured integrations automatically share the rich in-app engagement data you select in real-time, so media sources can build effective lookalike targeting and retargeting. Event parameters provide you with more context and information about the occurring event. The implementation of rich in-app events is optional, but we recommended that you do so. cordova-plugin-appsflyer v4.3.2. With the Leanplum and AppsFlyer integration, you can leverage robust install and event attribution data from AppsFlyer to deliver rich, engaging multi-channel campaigns. eCommerce marketers from both traditional brick-and-mortar stores with mobile apps as well as digital and mobile-first companies typically measure user activity across the purchase funnel, from browsing and searching through shopping cart growth, checkout and upsell. Marketers use this in-app analytics data to understand which users are engaging with their app, how they are engaging, who have completed purchases or upgrades and how much revenue they have generated. If you need the event to be fully mapped with Facebook and Criteo, send separate events per user action (for example, send an Add to cart event per each added item). Use the server to server API to send events that occur outside the mobile app, directly to AppsFlyer. For example, if you have a user who is active on both web and mobile interfaces, you can record events from both sources and attribute them to the same user in AppsFlyer. For more information about the af_revenue parameter, see the Revenue Attribution guide. For more information, see Data retention and deletion obligations. If such an event is found, the mechanism removes the duplicate. In order to initiate event forwarding (postbacks), go to the Sending Option drop-down menu on the right and ALWAYS select All media sources, including organic. Many new mobile marketers start by either (a) ignoring rich-in app events, a costly error that is usually quickly addressed, or (b) adding a massive number of rich in-app events, which can lead to data overload. The sequence in which each item is listed must be identical for each parameter. The event time that displays in the raw data is the time the event is sent to AppsFlyer after the device goes online again. The length of event values is limited to 1000 characters. Each event parameter includes the mapping used for Facebook, Google Ads, Snap, Twitter, and Criteo. See Recommended events by business vertical for typical in-app events.

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