appsflyer performance index

4 on the global iOS ranking and No. AppsFlyer’s Latest Performance Index Shows Google Leads in Scale, While Facebook Dominates Quality Accelerated digital transformation coupled … TikTok For Business shows significant growth in iOS gaming. How would this affect the IAP Index? AppsFlyer released the 12th edition of its Performance Index, ranking the top media sources in mobile advertising. The AppsFlyer Performance Index XII is out, and AdAction received rankings on several of the indices. For more on how power rankings are calculated, read our methodology. San Francisco, March 31, 2020 – AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. 2020 has been one for the books as the entire industry experienced new and unforeseen hurdles caused by … In fact, the gaming platform took over the #2 position in the Retention Index’s global gaming power ranking, overtaking Facebook. Among Non-Gaming categories, the social network is #1 in Entertainment, Health & Fitness, and Photography, while Google led Finance, Lifestyle,  Social, Life & Culture and Utility Group apps. In the IAA Index, AppLovin improved its position by one spot in the global gaming power and volume rankings — to reach 4th place in both. While the effects of Apple’s changes are still unfolding, there are already a number of interesting questions coming to the surface: Stay tuned for Index 13 for all the answers! Think of it as a report card on mobile media. STEP 1: We calculated the non-organic retention rate of each app per media source and per region. AppsFlyer includes the IAP in its 11th edition of the Performance Index, released Wednesday. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. Will the walled gardens gain more strength thanks to their 1st party data? Its success in this Index was largely the result of a leap in North America to #9 (up 6 slots!) 2019 was the year TikTok went all-in on its media business with the introduction of TikTok Ads. Power Ranking: We normalized and combined the number of non-fraudulent installs, the number of apps running with each media source, and the weighted retention score (see detailed explanation below). Aarki is thrilled to be ranked in AppsFlyer’s Performance Index XII, H2 2020 Edition, with several high rankings under our belt and “proved they are able to deliver high quality users.” AppsFlyer, one of the major mobile measurement partners in the industry, releases this index twice every year. The IAP Index is based on one of the most important metrics in app marketing: the share of paying users. Snap improved its position in the global non-gaming power ranking by 2 spots, breaking into the top 5 for the first time with a #5 position. Perform [cb] was once again recognized as a top mobile media partner earning the #12 ranking on the Growth Index, a ranking of the fastest-growing, up-and-coming media sources per region, for North America. It jumped 5 places in the major Midcore category in North America to #6, and 3 spots in Western Europe to #6 as well. Facebook is in a league of its own in AppsFlyer’s Retargeting Index, thanks to unrivaled targeting capabilities and its proven Dynamic Ads product. Fluent, Inc. , a leading data-driven performance marketing company, was named across seven lists in AppsFlyer’s Performance Index XII, up from four lists in edition XI. Edition X is the most segmented index to date, with 252 rankings sliced by region, platform, and category (including new categories like Finance, Entertainment, Travel, Photography, and multiple Gaming genres). To learn more, visit, https://www.appsflyer.com/performance-index/. AdAction, a leading performance-based app marketing firm, celebrates its featured placements on the AppsFlyer Performance Index – alongside companies such as Google, Twitter, and Facebook. Remerge climbed three spots to reach an impressive #3 global power ranking position. Facebook’s share in the pie dropped 10% in Index 12, mostly due to iOS losses (as part of an overall drop in iOS, see insight #1 for more). In the battle of the giants of mobile app marketing, Google extended its lead over Facebook atop the Retention Index’s Universal Power Ranking: from 69 vs. 68 power ranking score in Index 11 (covering H1 2020) to 69 vs. 64 in Index 12 (covering H2 2020). We are thrilled to report Appnext … TikTok Ads maintained its position in Index 12 with a #6 position in the global volume ranking. The social network’s iOS numbers were lower in Index 12, most likely the result of a sharp rise in CPI, especially in strong iOS markets like North America and Western Europe. AppsFlyer, one of the most trusted MMPs in the ad-tech industry, has released their semi-annual Performance Index, The AppsFlyer Performance Index XI, WFH Edition. In the Retention Index’s global gaming Android rankings, ironSource dropped from 4th to 5th place, mostly with a downturn in Android and specifically in the midcore group where it dropped 3 spots to #7. All insights relate to the Retention Index unless stated otherwise. On Thursday, AppsFlyer released the 12th edition of its Performance Index, in which it ranked the top media sources in mobile advertising. We can see that other than Apple Search Ads, Snap, and Facebook, most top players in quality scores are smaller networks that prove they are able to deliver high quality users: Mistplay, Blind Ferret, Moloco Ads, Applike and Aarki. A look at the Remarketing Index shows Facebook continues to dominate both volume and quality metrics, but when you are so large it’s harder to grow. On cross-platform category level, it reached a top 5 power ranking in Entertainment, Social, Lifestyle, Health & Fitness, Finance, Photography, and Utility Group. AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the top media sources marketers should partner with.AppsFlyer analyzed 580 media sources, 29 billion installs, and over 16,000 apps globally over the second half of 2020. Covering the second half of 2019, the 10th edition of AppsFlyer’s Performance Index is the most segmented to date with 252 segments sliced by region, platform, and category (including new categories such as Finance, Entertainment, Travel, Photography, and multiple Gaming genres). Google continues to grow on Android, and is gaining ground in remarketing, but Facebook’s quality across indices stands out. The Index comes out just twice a year and is one of the most important tools for ranking app marketers on their ability to target, retain, and monetize users. Digital Turbine was the fastest-growing media source in mobile app marketing in Index 12 with a 690% surge in the share of the app install pie. The company analyzed 580 media sources and 16,000 apps for its 2021 edition. SAN FRANCISCO — AppsFlyer, the global attribution leader, today released the 11th edition of its Performance Index.While Facebook took the #1 spot, both Google and Facebook continued to dominate mobile advertising with a significant majority of the non-organic … A 30% jump in the cost per install (CPI) on iOS in H2 is the main reason behind the significant NOI drop (Android cost increased by only 10%). AppsFlyer yesterday released the 12 th edition of its Performance Index that ranks the top media sources in mobile advertising. In this edition, AppsFlyer analyzed 580 media sources, 29 billion installs, and over 16,000 apps. Twitter held its #4 position — mainly the result of success among non-gaming apps where it was 3rd best player. Its Single Tap solution, which allows users to Install an app from any mobile ad placement in one tap, helped propel Digital Turbine’s growth. “When looking at the Retargeting Index, their numbers are even more impressive considering that ACe was only rolled out to some clients in beta. G “Google leads in scale while Facebook rules in terms of quality”. The Performance Index by AppsFlyer, has been the industry-standard report card for mobile advertising since the first edition in 2015, acting as a tool for app marketers, world-over, which makes SHAREit's ranking in the growth category so important, specifically focused on the fastest-growing, up-and-coming media sources per region. Google beats Facebook; TikTok ascends in AppsFlyer performance index. Although both Facebook and Google improved their quality score by 20% in Index 12, the former’s number is still significantly higher. Google beats Facebook; TikTok rises in AppsFlyer performance index. Vungle’s most notable Retention Index global power rankings were up year-over-year, remaining as well as improving our rankings within the top 10 across all mobile platforms and app categories. Since then, the AppsFlyer Performance Index has served as the industry-standard report card for mobile advertising, helping app marketers determine the best media sources for their campaigns by region, category and platform. On Android, there was a 7% increase during the same time frame. The AppsFlyer Performance Index, which has ranked the best media sources in mobile advertising since 2015, is back with Edition 12. AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the top media sources in mobile advertisin ASA was a top 3 player in iOS Life & Culture in all regions, dominating rankings in North America with a top 3 position in Lifestyle, Photography, Social, Entertainment, Health & Fitness, and Utility. In this edition, we analyzed 580 media sources, 29 billion installs, and over 16,000 apps. Low retention and high uninstall rates across the industry are driving app marketers to increase their retargeting efforts: The second half of 2019 showed a 20% increase in the number of apps running retargeting campaigns compared to H1. In its 12th edition, the Index analyzed 580 media sources, 29 billion installs, and over 16,000 apps. Facebook also dominated iOS with the #1 power ranking in 17 out of 19 global segments in the Performance Index across gaming and non-gaming categories. Its volume rank held at #5 as well. Facebook’s retention score was 16% higher than Google’s in Index 12, mostly the result of a growing divide in Android and among non-gaming apps. We added two longer term signals — week 8 and week 12 post install — dividing the number of users who were active on the week in question by the total number of users who first launched the app in the selected weekly timeframe. Thresholds: A strict threshold policy based on the number of non-organic installs per app, in addition to the number of apps per platform, media source, category and region was applied. AppLovin enjoyed a 13% increase in the share of the global gaming app install pie, mostly due to a 15% increase in Android. Using organic retention as a benchmark significantly reduces the impact of a given app’s quality, and therefore offers a far stronger indication of a media source’s performance. The AppsFlyer Performance Index helps mobile marketers make their most important decision: which media sources to partner with. STEP 3: We then compared the non-organic and organic retention rates for each timeframe. Google’s success in the Performance Index can mostly be attributed to its stronghold on Android, with the #1 position in 16 of 23 global rankings across gaming and non-gaming categories. AppsFlyer, one of the most trusted MMPs in the ad-tech industry, has released their semi-annual Performance Index, The AppsFlyer Performance Index XI, WFH Edition. In the IAP Index, Snap held its impressive #4 position in the global power ranking thanks to a #1 position in iOS Social, #3 position in Android Shopping, and #3 position in Android Social. On the genre level, Unity Ads held the #1 spot in the power rankings for Hyper Casual, Arcade, Puzzle, and Word; it ranked #2 in Action, Adventure, Card, Simulation, and Sports. For the latest edition, AppsFlyer analyzed 580 media networks, 29 billion installs, more than 16,000 apps and 60 … A Retention Index analysis of the Gaming vertical has Google atop power rankings in the Action, Adventure, Board, Card, and Music genres, while Facebook is first in Role Playing, Strategy, Simulation, Social Casino, and Sports. The highlight: a #2 power ranking in iOS Arcade. With the recent addition of attribution to AppLovin’s offering, it will be interesting to see the impact on its media business, and how its clients will react to this mix. Since then, the AppsFlyer Performance Index has served as the industry-standard report card for mobile advertising, helping app marketers determine the best media sources for their campaigns by region, category and platform. … Unity Ads continued its impressive upward momentum in the gaming arena, pulling ahead of its gaming competitors ironSource and AppLovin, and even threatening the Google-Facebook duopoly. The network’s success in Index 12 is propelled by a #1 position in the global Hyper Casual power ranking — a genre that is completely reliant on ad revenue. Overall fraud rate: We divided a network’s poaching and install fraud by its total number of attributed installs.

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