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In a time of abundant information, the risk of picking up only those data . Human Relations 1954 7: 2, 117-140 Download Citation. Leon Festinger (8 May 1919 - 11 February 1989) was an American social psychologist, perhaps best known for cognitive dissonance and social comparison theory.His theories and research are credited with renouncing the previously dominant behaviorist view of social psychology by demonstrating the inadequacy of stimulus-response conditioning accounts of human behavior. Leon Festinger's 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology - one that made its author one of the most influential social psychologists of his time. In 1954, social psychologist Leon Festinger popularized social-comparison theory, which argues that we have an intrinsic desire to assess our progress by comparing ourselves to others. Almost half a century ago social psychologist Leon Festinger developed the cognitive dissonance theory (Festinger, ). A Theory of Social Comparison Processes. Leon Festinger's research provides empirical evidence to support the accuracy of cognitive dissonance theory. Festinger's theory said that when a person holds contradictory elements in cognition (producing an unpleasant state called dissonance) the person will work to bring the elements back into agreement or congruence. A woman, "Mrs. Keech," reported receiving messages from extraterrestrial aliens that the world would end in a great flood on a specific date. After completing his undergraduate studies, he attended the University of Iowa where he received his Ph.D. in 1942. This further development has enabled us to extend the theory to deal with other areas, in addition to opinion formation, in which social comparison is important. The results indicated a great increase in the . In 1957, psychologist Leon Festinger suggested in his cognitive dissonance theory that every person has an inner drive and desire to avoid dissonance (or disharmony) in all of their attitudes and beliefs (cognitions), and that they ultimately wish to achieve harmony (consonance) among their cognitions.. Leon Festinger INTRODUCTION Leon Festinger developed the cognitive dissonance theory (Festinger, 1957) Dissonance occurs when a person perceives a logical inconsistency in their beliefs, when one idea implies the opposite of another. Here are presented all the main aspects of the theory. Inconsistency among beliefs or behaviors will cause an uncomfortable psychological tension. . Leon Festinger, (born May 8, 1919, Brooklyn, New York, U.S.—died February 11, 1989, New York City), American cognitive psychologist, best known for his theory of cognitive dissonance, according to which inconsistency between thoughts, or between thoughts and actions, leads to discomfort (dissonance), which motivates Social comparison theory was first proposed in 1954 by psychologist Leon Festinger and suggested that people have an innate drive to evaluate themselves, often in comparison to others. The theory of cognitive dissonance has been developed by the psychologist Leon Festinger and according to his analysis, "every human has a tendency to strive for consistency between and among cognitions". It also seems that this is especially true in situations of uncertainty, in which it can be difficult to measure our . (Spring, 1997), pp. Stable URL: Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. Cognitive Dissonance (Leon Festinger) According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). His work in social psychology focused on the impact of the social environment on the formation and change of attitudes, on processes of social comparison by which individuals evaluate their attitudes and abilities, and on the manner in which cognitive inconsistencies cause changes in attitudes . If a person has feelings of discomfort due to conicting, simultaneous cognitions, this is . When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance. The theory of dissonance is here applied to the problem of why partial reward, delay of reward , and effort expenditure during training result in increased resistance to extinction. The theory was first introduced in his 1957 book A Theory of Cognitive Dissonance and further elaborated in the article Cognitive Consequences of Forced Compliance (Festinger and Carlsmith, 1959). A. Tesser, in International Encyclopedia of the Social & Behavioral Sciences, 2001 3.2 Cognitive Consistency. The Cognitive Dissonance Experiment is based on the theory of cognitive dissonance proposed by Leon Festinger in the year 1957: People hold many different cognitions about their world, e.g. The theory of dissonance is here applied to the problem of why partial reward, delay of reward , and effort expenditure during training result in increased resistance to extinction. Leon Festinger∗ In this paper we shall present a further development of a previously published theory concerning opinion influence processes in social groups (7). Examples of such inconsistencies or dissonance could include someone who . This work is a clearly stated theory on how humans think, decide, and defend their decisions. • People tend to compete with those with similar status to themselves, and not with those much higher or lower than themselves. Cognitive Dissonance - Festinger 1962.pdf. An Introduction to the Theory of Cognitive Dissonance. Leon Festinger was the first to introduce this phenomenon of cognitive dissonance. However, most people will not change their behavior, even when they are presented with overwhelming evidence to the contrary. People often change their opinions and behaviors to match various social situations. When Prophecy Fails. He was born on May 8, 1919, in New York City to parents Alex and Sara Festinger. The theory of dissonance is here applied to the problem of why partial reward, delay of reward , and effort expenditure during training result in increased resistance to extinction. Leon Festinger is the social psychologist that came up with this theory. A Theory of Cognitive Dissonance - Leon Festinger The original book by Leon Festinger is a staple on every (social) psychologist's bookshelf. Born in 1919 in Brooklyn, New . Festinger observed that the steadfast believers, those who had risked everything for the cult, went to extreme lengths to explain and publicize that the prophecy was real, but that their cult had actually saved the world from the flood. Hypotheses of the Social Comparison Theory According to the social comparison theory, we have the drive to assess our opinions and abilities. In 1954 Leon Festinger, a brilliant young experimental social psychologist in the process of inventing a new theory of human behavior - the theory of cognitive dissonance - and two of his colleagues, Henry Riecken and Stanley Schachter, infiltrated a cult who believed the end of the world was only months away. Cognitive Dissonance Theory Definition. Originally developed by American Social Psychologist, Leon Festinger, Social Comparison Theory is the comparison between oneself and others that impacts one's behavior. When we make what he calls "upward" comparisons, we measure ourselves against people to whom we feel inferior. Leon Festinger developed the cognitive dissonance theory (Festinger, 1957) Dissonance occurs when a person perceives a logical inconsistency in their beliefs, when one idea implies the opposite of another. Leon Festinger was a 20th century psychologist who developed the theories of cognitive dissonance and social comparison. There was a problem previewing Cognitive Dissonance - Festinger 1962.pdf. In psychology, cognitive dissonance is defined as a situation of conflicts in attitudes, beliefs and behavior. Leon Festinger, (born May 8, 1919, Brooklyn, New York, U.S.—died February 11, 1989, New York City), American cognitive psychologist, best known for his theory of cognitive dissonance, according to which inconsistency between thoughts, or between thoughts and actions, leads to discomfort (dissonance), which motivates changes in thoughts or behaviours. Leon Festinger was the first to describe cognitive dissonance, which provides a striking example of how our own behaviors can lead to attitude change. In the rest of the book many behavioural facts supporting the theory are put forward. 127-137. Festinger, Leon 1919-1989. It is also a prime example of how creative thinking and problem solving skills can come together to produce work that changes the way people look at questions for good. Festinger was born on May 8, 1919 in Brooklyn New York to his Russian-Jewish immigrant parents. . Leon Festinger (born May 8, 1919 - February 11, 1989) was a social psychologist from New York City who became famous for his Theory of Cognitive Dissonance.Festinger earned his Bachelor of Science degree from the City College of New York in 1939. According to Marcia Gruber (2003), "Dissonance refers to the personal tension or stress experienced . Leon Festinger was born in Brooklyn, New York, on May 8, 1919. It provides an introduction to the theory and covers the topics of cognitive dissonance following decisions, the effects of forced compliance, the impacts of voluntary and involuntary exposure to . In addition to challenging the dominance of behaviorism, Festinger spearheaded the use of scientific experimentation in social psychology. He tested the decision-making process in a cognitive dissonance experiment.. Cognitive dissonance is a sensation that seems to derive from a conflict between the ideas, beliefs, and values of a certain subject and their behavior. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. The theory has obviously stood the. Leon Festinger was born in Brooklyn, New York, on 8 May 1919 to Russian-Jewish immigrants, Alex Festinger and Sara Solomon Festinger. Inconsistency among beliefs or behaviors will cause an uncomfortable psychological tension. In an event wherein some of these cognitions clash, an unsettled state of tension occurs and this is called . Leon Festinger. Leon Festinger first developed the theory of cognitive dissonance through social psychology in 1957.

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leon festinger theory